Mobile Marketing Trends and Small Businesses

Marketing can simply be defined as the art of selling products. This implies that marketing aims at understanding the needs of the customers and creating a product or service that the customers are ready to buy. Today, marketing is not as simple as it used to be. Marketing is changing and so is the marketplace. The main reasons for change in which marketing is done are changing technology and globalization. Today, the marketplace is digital rather than physical. This is the underlying concept of mobile marketing or mobile commerce.

Traditionally, mobile marketing can be defined as marketing in a moving fashion whereby companies make use of mobile promotional methods for selling their products and services. The best example of this is the moving billboards used for selling products and services. However, with the emerging technology, this definition has been replaced. Today, mobile marketing means selling products and services to the existing as well as the potential customers with the help of any mobile device or a network. Mobile commerce is an interactive form of marketing whereby companies and organizations are able to remain in touch and communicate with their customers as and when required.