Chapter 1: What is an Influencer? And Introducing the “Micro Influencer”

There are a lot of people on the web that are keen to make a lot of money. These tend to include the likes of internet marketers who make money from selling affiliate products. To them, getting rich and being able to retire to a sunny island somewhere is the ultimate “dream” for their business. Better yet, they might hope to earn “passive” income, meaning that they’ll be able to generate more income even while they’re sleeping or relaxing. Passive income is income that generates itself.

But is that all you really want to achieve from your online efforts? Is that really the only thing that can come from your hard work? The truth is that working online creates a huge number of opportunities and one of the very biggest is to become an influencer. Why is this such a big deal? Well, to put it simply, an influencer is someone who is not only able to generate a lot of money from their website or online business but who is also able to also generate a lot of buzz when they need to and sway the popular discourse.