Have you heard of the term: “Copywriting”? Wikipedia defines it as: “Copywriting is the use of words and ideas to promote a person, business, opinion or idea. Although the word copy may be applied to any content intended for printing (as in the body of a newspaper article or book), the term copywriter is generally limited to promotional situations, regardless of the medium (as in ads for print, television, radio or other media). The aim of marketing copy, or promotional text, is to sway the reader, listener or viewer to act-for example, to purchase a product or subscribe to a particular viewpoint”.

In the Net marketing world, copywriting is utilized extensively to promote blog readership, get opt-ins for list building and to monetize your prospects. If you really wish to be successful in your Net business, you’ll have to learn the ropes of effective copywriting so that your readers will love you. Thankfully, good copy writing practices is a learnable skill and there are swipe files.