Traffic is the number of number of people who visit your online sites. If you website is for business, you hope to convert the traffic into sales. This means that driving traffic to your sites is one of the crucial activities you have to do in order to achieve internet market success.

Basically, there are three types of online traffic: paid traffic, free traffic and earned traffic. Paid Online Traffic – Online marketers want their marketing activities to be targeted so they pay for the services of networks and agencies that will help them find best and most effective online advertizing strategies. One of the most important ad strategies is the pay per click or PPC advertizing.