Take Control Of The Buying Process The most profits from Internet marketing come to those who own their own digital products and control the sales funnel. A common sales funnel: Starts with a squeeze page to get a prospect’s name and email address.

Then the main product offer. Then one or more upsells and downsells (often referred to as one-time offers or OTOs). Theres two basic rules regarding sales funnels and corresponding upsells and downsells… First - the one-time offers (i.e. upsells and downsells) relate to the main product offer in some way so that you add more value to the overall product offer