The reason that so many web sites are failing right now is simply this: People have been fed a big load of bull about successful Internet Marketing. Right now, everywhere you look you'll hear the same thing...so called "gurus" telling you that all you have to do is get a bunch of "hits" to your site and you'll make more money that you ever thought possible. It's pretty easy to buy into this theory isn't it? I know that when I first started marketing online, I had the same "inner conversation" with myself that almost every internet "newbie" has when they get started. The conversation sounded something like this: "Well, let's see here...If I can get 10,000 hits to my web site...that will be pretty good. And let's say that worst case scenario, only one half of one percent of them order. ...OK, so one half of one percent of 10,000 is fifty sales!

Wow! If my product brings me $97 per sale and I get 50 sales then I'll make $4,850.00! So...if I can just get 10,000 hits every couple of weeks, I'll be rich! And you know what? my product is so darn good that I bet I'll get more than one half of one percent of my visitors to buy it. I bet I'll get 10% or more. This is going to be so easy!" Have you ever had this conversation with yourself? Poised over the calculator with dollar signs in your eyes?