Marketing Lessons Taught By Psychopaths
A psychopath is generally someone who feels little or no real emotion, and instead has to fake it. They might lie a great deal. About 1 out of 100 people are psychopaths and t...
In my never ending search for ways to better appeal to my audience, I sometimes venture into the dark recesses of the human psyche so that I might better understand my customers and even myself.
I’m not picking on psychopaths here. Nor am I villainizing them. As I understand it, psychopaths are born the way they are – it’s not a choice.
