“List building” is an online marketing technique used for compiling email addresses from customers and non-customers to engage them on a regular basis and gain more traffic to your website. There are several ways in which you can use a mailing list for this purpose.

List building is the way of business or professional to keep in touch using the internet: with an email address. It can be said that “list building” is a affordable and efficient way of maintaining and converting customers. “List building” is a constant process that requires you to work your way up to an progressively more larger “mailing list”, one that adds customers and interested prospects over time, and there are various ways in which you can do it.