Your Online Business Branding

As we mentioned earlier, the Google Keyword Tool is one way to help you identify topics through researching interesting keywords. In this chapter, we'll walk you through how to use the Keyword Tool to get the best results. It's not just a matter of sitting there thinking up words, but actually using the tool to think them up for you. However, that's not the only way to really ramp up your potential topic appeal. The #1 way to make your topics appealing to a wide audience is to have a knock-out title. Yes, that's right, the first step of identifying topics starts with titles and the search engines weight these heavily in their search engine algorithms. So, while you can use the Keyword Tool to help you locate words to use in your title, to give your articles some Search Engine Optimization (SEO), the real way to make them profitable is to make them grab the reader as well as the search engine.

Finally, even having a good idea of what topics you want to address, you still might have to think up multiple articles for the same topic. That's where a tool called Rack and Write Mixer can help you generate titles from various disjointed phrases and power words that you have thought up. This way, it takes a little less time to brainstorm potential topics and they are targeting all of the elements of good Internet marketing too. How To Use The Keyword Tool We've talked a little about the Keyword Tool already, but now we will go into the details of how to use this tool to start generating titles that make your topics profitable and optimized for maximum exposure.