Whether you're writing lead nurturing emails, drafting blog posts or shooting an ad for your YouTube channel, in order to be a successful inbound marketer you have to be a master content creator. Generally when people think about landing pages they automatically jump to conversions: but there's more to it. Factors such as how often visitors abandon your form, which particular treatment performs better or what the bounce rate is: all these metrics boil down to how well you craft your content.

But writing a good landing page is somewhat different from say, a blog post. Several nuances necessitate a different approach when handling landing page copywriting and while these nuances might seem minor, they have significant impact on conversions. So if you're trying to find a way to create effective copy that leads to a successful “squeeze page”, consider these practices.