MAINTAINING YOUR CARPET. Maintaining the cleanliness of your carpeting is perhaps the greatest challenge. Most of us have seen the great results after cleaning, but are all too often saddened whrn we see that nice crisp look go downhill. So, what's the secret? Well, unfortunately there is no magic involved in taking care of carpet, and to be sure the quality of the carpeting, installation, cushion, and traffic conditions all come into play with how good the carpet is going to look over time. There are many things though that you can easily do to assure that you are doing your best when it comes to keeping your carpeting in the best shape posible. HERE ARE SOME GUIDELINES. Probably the singular, most effective way for you to begin to take care of your carpeting is by following a very stringent vacuuming schedule. Vacuuming removes the dry soils from carpet that over time dull and scratch the thermoplastic synthetic fibers. When you vacuum, make sure you don't just do the visible soil: there is a lot of soiling that is there and some that you cannot even see. On the average, it takes about fifteen feet of walking into a home from outside to totally remove the dirt from one's shoes, therefore make sure you attend to those areas more carefully. Also when you vacuum, don't be married to particular directions of strokes. Use a varience in the way you do it... that way you will not encourage any certain lay that the nap will have. For example, try vacuuming north to south, then east to west, wset to east, south to north etc. Do all of this in one session. And when I say be regular in vacuuming, ideally you should be vacuuming at least once weekly or more thoroughly, and daily or every other day will not hurt. Do it as much as your home needs with respect to the traffic you get. Consider using a pile rake too, as these will seperate the yarns, prevent matting and crushing to a degree, and just make the carpet look a little better. They're very easy to use and worth the inexpensice investment. Also, keep areas adjacent yo your carpeting clean. If you have a carpet off the kitchen floor, or near a slate entry way, make sure you keep those areas real clean. If your kitchen floor has an oily film on it from cooking, then you can be sure that the oily film will be on your carpet too....if not by foot traffic then just by airflow when the oil was airborn. Keep your shoes off when you walk on your carpet. If you have an asphalt driveway at your home, you are walking oil onto your carpet each time you walk from one to the other. Oily films attract dirt and your carpet will look soiled real quick. Plus you will be avoiding sand and grit from getting into the carpet, which will only lessen its life. Carpet is a textile and is subject to wear and poor appearance, even though it is designed as a floorcovering.