Personal Branding: Creating A Strong Online Presence
After Completing This Course You Will Be Able To
Guarantee 10,000 views of your interview or podcast
Use a 4-part framework to collect your assets and execute all components of building your personal brand
Define an authentic “Why” that will attract people to your personal brand
Use inception techniques to get your message to your audience
Repurpose content to create hundreds of pieces of content in a few hours
Ensure that you attract the people you want to meet to build a strong network
Apply expert interview techniques as an interviewee and interviewer
Create a powerful online presence with Facebook, Linkedin, Twitter and a killer speaker reel
About This Course
Create a strong personal brand with content that people believe in, trust and want to consume. Learn about the inputs and outputs of a personal brand manager, how to build your ‘why’, map your personal goals, make money via the ascension ladder, use Fiverr to your advantage and guarantee 10k+ views of your message.
The course covers both strategies (overall map of how to get something done) and tactics (step-by-step tasks to achieve your goals) to growing your personal brand. You’ll learn about all of the foundational elements including the strategy brief, asset production, distribution and amplification of your personal brand. This course is for all levels of experience and you can follow even if you don’t have a budget or a dedicated team.
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What You Will Learn
How to create pillar and derivative content and outsource your content creation
How to ensure that you maximize your content to resonate with your network
How to organize your highest authority pieces of content into a topic wheel
How to use a three-by-three personal goal sheet to establish your “why” and start producing relevant content for the right audience
How to use mapping to establish quantifiable business goals for your personal brand
The importance of Googling yourself to assess your content ranking
How to boost posts for profit and to build authenticity in your field
Create a Public Figure Page to build trust and authority for your brand
Use Facebook Ads and boosting to amplify your brand
Why Learn With Dennis Yu?
Chief Technology Officer of BlitzMetrics, he is a published author, an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents including keynotes at L2E, Gultaggen and Marketo Summit.
Who Is This Course For?
Entrepreneurs trying to grow their reach
Influencers wanting to grow their personal brand
Speakers and coaches wanting to develop a brand
Small business owners trying to sell more products
Writers wanting to publish their first book
Students trying to build a strong network
Anyone interested in becoming a personal brand manager
All levels of experience
Requirements
Access to Internet
Computer / Laptop / Mobile Device
What Is Included?
Immediate unlimited access to course materials
30-day money-back guarantee
Exercises and quizzes to help you put theory into practice
English Closed Captions
Suitable for mobile or desktop
A badge to showcase your expertise on your profile page upon completion
