You know, I never quite got this at first. I had heard it said a billion times over, but didn't really know what the TRUE meaning of this little phrase was. . .Until Now. See, I had been doing some research for my next PLR project and stumbled across the BIG answer that I was looking for. And now, I'm going to share it with you, hopefully reducing the time it will take YOU to understand this concept. And show you how to do this successfully. First, you need to understand that there is no real measure to one's own personal success. It is all in how YOU view the word success. Is it finishing up a product? Is it selling at least ONE copy of your new product? Selling 3? 10? 50? YOU are the one that determines your own definition of success. No one else can do that for you. But, I can show you how to get started in the right direction towards reaching your success goals via product creation. That's what this report is all about. Showing you the way. . . . ". . .I can only show you the door. You're the one that has to walk through it."

-- Morpheus. "The Matrix" So, what is this "selling shovels" concept and how can we use it to our advantage? Well, along while back, during the "gold rush" many people traveled out to the "wild west" to find their fortunes through gold digging. Not many made it. But, a few smart cookies who knew that gold digging and panning just wasn't for them came up with a different way to cash in. Instead, they decided to sell gold hunting supplies to those that were convinced they would find their fortunes.