Using this innovative tool there is a platform available to creating content, video editing and delivering a finished video product for various mediums of exposure. For the online marketer who cost concerns are high on the priority list, this form of creating material to promote the intended item can be quite a welcomed respite. In almost all cases the video product can be competitively cost effective and definitely cheaper that other tools for promotional use.

There are several mediums that can be used to promote an organization, a product or a service and video production is just one of them. Creating the awareness for the product is the primary reason this tool is chosen. Being an accessible feature that can be used from television advertisements to internet commercials and viral videos this tool is innovative enough in its makeup to cater to all mediums of sourcing the relevant information. Mainly designed for internet home based businesses it is a tool where interaction with the audience through visual presentations is its key feature.